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Learn MoreUlo is a new telehealth brand focused exclusively on hair growth. With its commitments to evidence, personalization, & consumer safety, the company aims to provide best-in-class products that have not only been independently lab tested, but also offer a level of customization unrivaled by other haircare brands. Cofounded by Perfect Hair Health, Ulo’s scientific advisory board includes juggernauts such as Dr. William Rassman (a world-renowned hair transplant surgeons) & Dr. Vikram Jayaprakash (cohost of The Hair Loss Show). This article details how Ulo was founded, what differentiates it from the competition, & why we’re so excited about what this brand has to offer to the hair loss community.
We’re thrilled to announce the arrival of Ulo: a haircare brand that offers best-in-class hair growth products and focuses on solving the biggest problems plaguing the hair loss industry.
Ulo’s core commitment to hair loss sufferers is its prioritization of evidence, personalization, and consumer safety. And there’s a reason we’re so confident in Ulo’s ability to deliver: we co founded the brand.
In fact, the Perfect Hair Health team was involved in every aspect of Ulo’s product development: its selection of manufacturers, ingredients, formulations, concentrations, & more. Now the product formulations for which we’ve been advocating for 10+ years are finally offered, all through a single provider.
Whether it’s over-the-counter serums or prescription products, Ulo represents the next evolution in telehealth haircare: one that puts the consumer first, sets realistic expectations, and supports customers at every step on their journey to better hair.
Below, we’ll detail our journey to launching Ulo, the problems Ulo solves, its core offerings, and why we currently consider Ulo to be a revolutionary step forward for consumers.
For those interested in this level of product personalization and support, Ulo is also offering 15% off all their products, forever. Any purchase made through the links in this article will result in a 15% discount applied to all product purchases, including all renewals. This is our thank you to you, and your opportunity to lock in a permanently discounted price on all products.
For 11 years, Perfect Hair Health has acted solely as a consumer advocacy resource for men and women fighting hair loss.
During this time, we never once endorsed a single hair growth product: no pill, supplement, topical, shampoo, or device. Instead, we focused entirely on educating hair loss sufferers on how to properly read studies, select treatments, and maximize their chances for hair regrowth.
For just a few examples of this commitment, see the following content pieces:
But, as the hair loss industry continued to evolve, so too did its bad practices – particularly the sale of dangerous, improperly formulated products with ingredients that were “trending” on social media, but that lacked adequate efficacy and safety data.
For years, our organization called attention to these concerns – creating free evidence-based articles, videos, & interactive guides detailing these exact problems & how to protect yourself. And yet this entire time, as the hair loss industry expanded, we watched these problems only grow worse. We’ll detail several of them later in this article.
Two years ago, Perfect Hair Health was offered a once-in-a-lifetime opportunity to become more than just a voice of advocacy. We were approached with an offer to go beyond education and to start solving the very problems that have plagued this industry for years.
This meant an opportunity to create products that could finally serve as the antidote to every bad practice currently employed by other haircare brands at scale.
Initially, we were skeptical. We’ve seen firsthand how other brands deprioritize consumer safety in the name of “business decisions,” like with brands that include corticosteroids in their Rx topicals to offset irritation and increase recurring purchases… but at the expense of the risk of long-term, permanent skin thinning for their patients.
If we were going to become involved in a brand, we would need full control over the entire production process for hair loss. We wanted the sole ability to fire compounding pharmacies that failed to meet purity standards. We wanted final say in every aspect of product development: the ingredients, concentrations, formulations, & more. Without this level of control, we would never be able to prioritize what’s right for the consumer over what’s right for business.
We were pleasantly surprised to find 100% alignment with those offering a partnership. With just how easy it is to “cut corners” in the hair loss industry, we can’t describe how refreshing it was to connect with others who actually wanted to do right by the consumer.
After much reflection, we decided to step off the sidelines as critics and instead, start building a brand that walked the walk and started solving the hair loss industry’s biggest problems.
That brand is Ulo: a telehealth company dedicated exclusively to hair growth, and founded on three key pillars: evidence, personalization, and consumer safety.
Over the years, we’ve watched haircare brands adopt a set of bad practices that seemed uniquely targeted toward their bottom line, rather than consumer interests.
We’ll detail just a few of these below, along with how Ulo solves these problems and sets the bar higher.
Other telehealth brands are selling mega-dose versions of topical finasteride & topical dutasteride – letting people think it’s staying on the scalp, when in reality, the dose is 60x too high, so it leaks into the blood & causes hormonal changes to the same extent as oral finasteride.
Videos here and here. FDA warning here.
Ulo offers two kinds of topical finasteride & topical dutasteride: low-dose and full-strength.
For those truly interested in localization, the lower-dose topicals are far more appropriate than the mega-dosed topicals sold by other telehealth brands. And even more encouragingly, Ulo offers full customization of either topical – with the ability to add in ingredients like 7% minoxidil, 0.01% retinoic acid (tretinoin), 0.2% caffeine, 0.01% melatonin, and 1% cetirizine – so prospective users can ensure better control over every ingredient, pending a prescription:
Ulo’s Topical Finasteride
Ulo’s Topical Dutasteride
Brands are adding dangerous ingredients to their Rx topicals –– like corticosteroids. They do this because their serums often contain propylene glycol, which helps with ingredient penetration but also causes skin irritation. Yet rather than fix their formulations, brands offset the irritation with corticosteroids (hydrocortisone, fluocinolone, etc.). This works in the short-term, and very likely, causes permanent, irreversible skin thinning after years of uninterrupted use.
Article here. Video here. Study here.
Ulo doesn’t use propylene glycol in any of its topicals. Instead, its partner pharmacies have spent significant time developing & iterating base formulations containing water, alcohol, and glycol-like compounds – formulations that apply easily, dry quickly, allow for ample ingredient penetration into the hair follicles, and above all, are less irritating.
The end-result: Ulo’s topicals don’t need to add corticosteroids to mask irritation – because they were formulated properly from the start.
Note: some of Ulo’s optional ingredients – like retinoic acid (tretinoin) – can enhance the activation and penetration of minoxidil, but may also cause mild irritation in a subset of individuals. For those who discover they cannot tolerate retinoic acid (tretinoin), Ulo’s physician partners can easily remove this ingredient for them. This is a much better, much more sustainable alternative than simply masking irritation with a corticosteroid, especially given the long-term risks of skin irritation.
Ulo’s topicals can be found here, with a guide to help you select your offering here.
Other telehealth brands are offering “trending” drugs with long-term safety risks, like latanoprost. Originally developed to treat glaucoma, latanoprost is now widely added to Rx topicals for hair growth. The basis? Two small clinical studies, the longest of which ran for 9 months. The problem? The doses sold by telehealth brands are, at times, thousands of times higher than what was used to treat glaucoma. They absolutely go systemic. And there’s a permanent side effect that occurs in up to 20% of glaucoma patients using latanoprost – one that typically isn’t noticeable until after 12 months of use: the blackening of your irises, an effect that often persists even after quitting the medication. No studies exist evaluating this risk for topical latanoprost, and also, no telehealth brand seems to care.
Unless an off-label ingredient offers notable hair gains through mechanisms distinct from other Ulo ingredients – and unless that ingredient has a respectable safety profile – Ulo will not include it as an offering to its product line.
That means no Carbon 60. No copper peptides. No latanoprost. No bimatoprost.
Ulo focuses on getting you results without compromising your safety. While the telehealth brand does offer off-label ingredients to certain users pending a prescription, such as dutasteride, spironolactone, melatonin, caffeine, and cetirizine, it only does so if safety & efficacy thresholds are met to justify their inclusion for added hair gains.
This is distinct from many other companies out there who simply attempt to capture your interest in ingredients “trending” on social media, but without enough data to determine whether these ingredients are safe, effective, and right for you.
You can see a sample of Ulo’s ingredient selections & concentrations here.
Other telehealth brands are compounding drugs that can’t be compounded, like dutasteride. To differentiate from the competition, telehealth brands often compound drugs like dutasteride & minoxidil into a single capsule, claiming bigger hair gains than finasteride and the convenience of a single daily pill.
The truth? When these companies “compound” dutasteride, they turn it from a soft gel into a powder, and inadvertently, they destroy its bioavailability, rendering dutasteride less effective than finasteride & causing major hair loss for customers who unknowingly switch to the 2-in-1 pills.
We have the lab tests to prove it. Post here. Video here.
Rather than offer compounded dutasteride, Ulo offers dutasteride as a soft gel – and in a formulation that has undergone bioequivalence testing, such that the efficacy should match that of the studies showing oral dutasteride outperformed oral finasteride for hair gains.
This is a distinction unrivaled by many other brands. Rather than sell you convenience in a 2-in-1 pill, Ulo sells you what works.
Better yet, Ulo still offers both oral dutasteride and oral minoxidil to those who want to multi-target their hair loss. They are just delivered as separate pills, in separate formulations, to maximize your potential for hair growth.
You can see Ulo’s oral Rx offerings here.
As part of Ulo’s commitment to consumers, all subscriptions to their Rx product lines come with unlimited access to partner physicians – one of whom you’ll personally partner with to support your hair growth journey.
What does this look like? A completely different experience compared to other brands:
We hope you feel the difference. This piece is something we see other brands “promise”, but rarely deliver. It’s time to change that.
Ulo is a part of the Perfect Hair Health ecosystem, and as a thank you for being a part of our community, all orders made through this article will automatically receive 15% off the purchase price, forever. That includes all future renewals, so long as the orders are made through these links.
We hope you enjoy everything Ulo has to offer. We certainly love the product line and are thrilled that we finally have the chance to offer products in the exact formulations for which we’ve advocated over the past 10+ years.
We wish you the best with your hair health journey, and we look forward to supporting you every step of the way.
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